| Green / novice |
Session 1 |
Market & Business Model Selection - choosing a category you can own and a business model that scales |
Tue, July 8 - 12-1:30pm EST |
| Green / novice |
Session 2 |
Content Strategy - the 5 core newsletter formats, engagement benchmarks, and creating insanely valuable content |
Thu, July 10 - 12-1:30pm EST |
| Blue / Intermediate |
Session 3 |
Creating profitable sign-up flows and funnels - affiliate revenue, welcome emails, landing pages, and 1P data collection |
Tue, July 15 - 12-1:30pm EST |
| Blue / Intermediate |
Session 4 |
Scaling with Paid ads - Creative strategy, winning ads, and copywriting |
Thu, July 17 - 12-1:30pm EST |
| Blue / Intermediate |
Session 5 |
Meta media buying - campaign architecture + testing process |
Tue, July 22 - 12-1:30pm EST |
| Blue / Intermediate |
Session 6 |
Organic Growth - picking a social media platform and tactics for converting followers into readers |
Thu, July 24 - 12-1:30pm EST |
| Blue / Intermediate |
Session 7 |
Initial direct sponsor sales - sales decks, cold email, conferences, and pricing |
Tue, July 29 - 12-1:30pm EST |
| Blue / Intermediate |
Session 8 |
Product Sales - research/ideation, pricing/conversion benchmarks, launch emails, and sales pages |
Thu, July 31 - 12-1:30pm EST |
| Black Diamond / Advanced |
Session 9 |
Advanced Paid Acquisition - LTV/cohorting, AI in ads, and fireside chat with 1440 and Industry Dive |
Tue, Aug 5 - 12-1:45pm EST |
| Black Diamond / Advanced |
Session 10 |
Advanced Sponsorship Sales - Sales team build-outs, the mutual introduction playbook, custom content, and fireside chat with 1440, Industry Dive, and Workweek |
Thu, Aug 7 - 12-1:30pm EST |