Here’s the schedule from cohort 1 to give you a sense of the content:
| Stage | Session # | Title | Date |
|---|---|---|---|
| Green / novice | Session 1 | Market & Business Model Selection - choosing a category you can own and a business model that scales | Tue, July 8 - 12-1:30pm EST |
| Green / novice | Session 2 | Content Strategy - the 5 core newsletter formats, engagement benchmarks, and creating insanely valuable content | Thu, July 10 - 12-1:30pm EST |
| Blue / Intermediate | Session 3 | Creating profitable sign-up flows and funnels - affiliate revenue, welcome emails, landing pages, and 1P data collection | Tue, July 15 - 12-1:30pm EST |
| Blue / Intermediate | Session 4 | Scaling with Paid ads - Creative strategy, winning ads, and copywriting | Thu, July 17 - 12-1:30pm EST |
| Blue / Intermediate | Session 5 | Meta media buying - campaign architecture + testing process | Tue, July 22 - 12-1:30pm EST |
| Blue / Intermediate | Session 6 | Organic Growth - picking a social media platform and tactics for converting followers into readers | Thu, July 24 - 12-1:30pm EST |
| Blue / Intermediate | Session 7 | Initial direct sponsor sales - sales decks, cold email, conferences, and pricing | Tue, July 29 - 12-1:30pm EST |
| Blue / Intermediate | Session 8 | Product Sales - research/ideation, pricing/conversion benchmarks, launch emails, and sales pages | Thu, July 31 - 12-1:30pm EST |
| Black Diamond / Advanced | Session 9 | Advanced Paid Acquisition - LTV/cohorting, AI in ads, and fireside chat with 1440, Industry Dive, and Morning Brew | Tue, Aug 5 - 12-1:45pm EST |
| Black Diamond / Advanced | Session 10 | Advanced Sponsorship Sales - Sales team build-outs, the mutual introduction playbook, custom content, and fireside chat with 1440, Industry Dive, and Workweek | Thu, Aug 7 - 12-1:30pm EST |